What is SEO Content?
Ultimately, one of the main ways to increase your search engine ranking is to create unique and personal content, SEO content. This content serves not only as a representation of your company’s brand, but also to increase your reach to new prospects. Furthermore, the content of your site plays a large part in how Google and other search engines rank your site. Search engines use algorithms to ensure that your site content is meaningful and substantial.
What are you going to write about? This is the main question that you and many others struggle with when creating SEO content. You want to differentiate yourself from the dozens of other similar topics in search engines while also stay on brand. We will teach you how to a find a relevant topic for your SEO content that you can then optimize for your audience and search engines!
Things To Consider
Some important questions to start with when thinking of prospective topics can include:
- What are you passionate about?
- What do your customers want to know?
- What is and isn’t already out there related to your topic?
1. Using Audience Feedback
One of the main ways that you can choose topics that your audience will respond to is going straight to the source. You can utilize feedback and questions that your existing audience proposes to uncover relevant topics. Their questions will display an unfulfilled niche and need that your content will satisfy. Nowadays, it is popular to use platforms such as Facebook, Twitter, and many others to get feedback from customers. This will allow you to receive direct suggestions from your audience while also help publicize this content later.
2. Evaluate Past Content
Past content can be a great indicator of your current audience and their expectations. As stated, comments can give great feedback and ideas on possible content topics. In addition, you shouldn’t be afraid to gain insight from your past work. Historical performance can allow you to reflect on how your audience will perceive new content. You can also think about what that content is missing and use that as inspiration for a new SEO content.
3. Do Your Research
Another method involves doing some in-depth research and analysis into your audience. Through the use of tools such as Search Analytics, you can find out things about those that are visiting your site. One of the most important sources of information you can obtain is a list of keywords and phrases that people use to find your site. These keywords can give relevant insight on what your audience associates with your business and how to either build upon or change that through your SEO content.
4. Utilize Current Events
Writing upon current events allows you to gain traction from the association alone. There is potential to tap into a new user base who would not think to click into your site. Therefore, there is potential for you to piggyback off the existing popularity and coverage off the current event.
5. Be Personal
Choose a topic that is personal to you or your business. This is the easiest method in which you can create genuine content that customers will gravitate towards. Personal experience stories establish a sense of credibility and connection to your audience. In addition, content that you are passionate about often leads to more you can speak upon.
Don’t be afraid to reflect about what went wrong and right in your personal experience. This fosters a genuine quality to the content that you are releasing. This allows you to relate to your readers and the struggles that they endure as well.
6. Identifying Interests
Try to find out your audience’s other interests related to the topic. You can figure out the core differences between your customer’s interests and your topic to bridge the gap. This overlap can be minimized by referencing it within your SEO content or simply use their interests as for potential content topics.
7. Competitor Research
Look into similar sites and the SEO content such as blogs that they possess. From this, you can get ideas on what related topics are trending currently. These other sites can give you an accurate expectation of how your customers might respond to content. In addition, you can analyze their content and customer feedback including comments to see what is missing. This assessment will allow you provide more thorough and optimized site content.
8. Do The Opposite
On the opposite side, you can look into popular topics that have been covered to death and do the completely opposite. For example, if all articles are some derivative of “10 Ways to Improve Your SEO Ranking”, you could write about “10 Ways to Destroy Your SEO Ranking”. Taking the alternative route will differentiate you from competitors and give readers a new perspective.
When writing SEO content, it is often to difficult to conceptualize what is the best topic to write about. You need to consider not only your personal preferences, but also the needs and interests of your potential audience. That being said, there are many fruitful strategies that you can utilize to find a topic that is current, informative, and provoking.
SGSEO offers its services in helping you plan and create optimized SEO content for businesses. For a more accurate assessment of what we can do for your site, receive a free quote today!